Jeremy Wujak

Why this persona fits the audience

He manages promotion for a Cyprus expat and alumni network in Berlin, where a volunteer team curates ticketed meetups and venue nights for members. He currently pulls event details from existing ticket platforms, copies venue information into a spreadsheet and posts updates to social channels.

• Age: 29
• Location: Berlin, Germany
• Occupation: Community marketer
• Income: €42k/year
• Education: BSc in communication studies
• Company size: nonprofit volunteer-run network (10-15 active members)
• Years in role: 18

“The problem isn't making the event happen - it's making people believe it's worth leaving their couch for.”

Jeremy Wujak fell into event organizing through a chaotic series of 'temporary fixes' that never ended. His current role grew from a 2019 summer volunteering gig that expanded when the original organizers left Berlin. What started as occasional Facebook posts about Cyprus expat meetups became a de facto career when his organizational skills kept the community afloat during COVID. His background in communication studies helps with messaging, but he's constantly battling systems that weren't designed for small-scale community building. His €42k income comes from a mix of part-time marketing gigs and a small freelance allowance from the network (paid when event budgets allow). The job's instability doesn't bother him as much as the knowledge that he's 'one burnout away' from losing the momentum he's built. His relationship with time is transactional - he'll work 18-hour days for weeks, then exhaustedly delete all his notifications during a 3-day bike trip to Poland. Money is enough to cover his essentials (plus a few mastering sessions for his terrible but beloved cover band demos), but status markers like a permanent apartment or luxury travel aren't priorities. His real currency is social capital within the expat community. Lately, he's been questioning whether to formalize the network or let it remain an informal collective. The more the group grows, the more he feels like a human API between the digital tools and the real human connections that matter to him.

Background & daily life

A day in their life

Jeremy's day starts with 5 minutes of 'meditation' (actually scrolling through event photos from Cyprus while drinking coffee too fast). By 10am, he's knee-deep in ticket platform updates, fielding messages from volunteers about last-minute lineup changes. The afternoon involves graphic design (using a free tool that crashes 4 times) for the next event promo. Between 4-6pm, he does venue outreach calls while eating a falafel plate at his desk. Evenings are spent at whatever bar is hosting their monthly 'Cyprus in Berlin' night, where he alternates between networking and noting which venues have the best WiFi for tomorrow's live-streaming attempt. His 'off' hours involve compulsively checking social metrics and muttering about 'algorithm changes' to his apartment plants.

Lifestyle

Jeremy lives in a compact but well-located Neukölln sublet that works mainly because he's never home. 6-day workweeks mean his 'weekend' is a 36-hour blur of pho, vinyl records, and trying to remember why he promised to organize a beach cleanup. He cycles everywhere and has a 'lazy Sunday' uniform (patched chinos and the same worn-out band tee). His money habits involve overpaying for local coffee while cancelling gym memberships. Social life revolves around the Cyprus expat network and a rotating crew of freelancers who're always 'between projects.' Runs on iced coffee and the belief that his life will make sense if he can just find the right playlist.

Work life

Jeremy's job is a patchwork of borrowed solutions. His current workflow involves 9 tabbed browsers (3 ticket platforms, 2 social dashboards, 1 spreadsheet hell), sticky notes full of passwords, and a growing resentment of copy-pasting between systems. The volunteer team consists of 3 hardcore planners and 7 'casual contributors' who ghost after one event. His biggest pressure is keeping the community's 3k-member Facebook group engaged without turning into a spammy 'follow for follow' account. Lately, he's been stress-testing a messaging app for the group but hates how it splits attention. Spends 3 hours/week answering 'Wait, where's the event?' messages.

Relationships

Jeremy's parents (both teachers in Frankfurt) still don't fully grasp what he does for work. His tightest connections are with two expat organizers in Athens and Istanbul who become his emergency crisis group when things go wrong. His Berlin friends are a mix of fellow freelancers and music nerds he met through a 'record swapping Sundays' group. He's quietly proud of maintaining friendships with 3 former university roommates despite all of them moving to different countries. His role model is a burnout-exhausted event organizer in Munich who finally 'figured it out' by automating 70% of her workflow.

How they decide

Research-heavy but impatient - will spend 3 hours comparing tools then pick the second option because the first seemed 'too corporate.' Relies on 3-4 trusted people for gut checks, especially when money or community trust is involved. Gets frustrated with vague promises and prefers systems with clear free trials. Will pay for tools that save time but hates subscription creep.

How they sound

Speaks in Berlin-accented German with English sprinkled in during work (his younger teammates call it 'cyberpunk admin-speak'). Uses self-deprecating humor to deflect stress ('I'm not a marketer, I'm just a spreadsheet bully'). Avoids jargon but will suddenly get technical about ticketing APIs. Has a habit of starting sentences with 'I mean...' when explaining things. Voice cracks slightly when reciting venue details from memory. Whisper-yields when excited ('This one time in Limassol...').