Shresth Kaul

Why this persona fits the audience

Manages growth for a 40-person edtech company in Pune. She owns community listening for founder and learner conversations, already pays for a social monitoring subscription, and compares Reddit threads against the company CRM and ad data before sharing them with sales.

• Age: 30
• Location: Pune, India
• Occupation: Growth Manager, EdTech
• Income: ₹24L annual salary plus bonus
• Education: MBA in Marketing
• Company size: 40
• Years in role: 2

““Every piece of feedback, every unanswered question on a forum, is a signal. My job is to translate those signals into growth, not just noise.””

Shresth Kaul's journey into the dynamic world of edtech growth marketing began with a foundational MBA in Marketing from a reputable Indian institution. Growing up in a family that valued education and intellectual pursuit, she developed an early appreciation for learning and its transformative power. Post-MBA, she honed her analytical skills at a digital marketing agency, working with diverse clients and gaining exposure to various growth levers. Drawn to the mission-driven nature of the education technology sector, she joined her current startup, a 40-person company based in Pune, two years ago. Her role as Growth Manager is critical, placing her at the intersection of customer insight and business development. She is the primary owner of community listening, meticulously monitoring conversations across platforms, with a particular focus on Reddit, where she believes high-intent users often gather. Her daily routine involves a rigorous process: subscribing to social monitoring tools, sifting through Reddit threads, and cross-referencing these qualitative insights with quantitative data from the company's CRM and ad platforms. This data synthesis allows her to identify patterns, potential leads, and areas for product or marketing improvement, which she then translates into actionable reports for the sales and product teams. Shresth is driven by a desire for tangible results and continuous improvement, constantly seeking ways to optimize acquisition funnels and demonstrate clear ROI. While her career demands significant time and focus, she is building a life that balances professional ambition with personal fulfillment, valuing experiences and strategic investments over immediate gratification. She sees her role not just as a job, but as a crucial part of shaping the future of learning through technology.

Background & daily life

A day in their life

Shresth's weekday typically starts around 7 AM with a quick scan of overnight metrics and urgent emails. After a brisk commute, she arrives at the office by 9:30 AM. Her morning is often consumed by reviewing the performance of ongoing campaigns, pulling reports from the CRM, and analyzing data from their social listening tool, specifically looking at Reddit threads related to their learning platforms. She'll then have a stand-up meeting with her small marketing team, followed by a working lunch while prepping insights for the sales team. The afternoon might involve a brainstorming session on content strategy, a review of ad performance, or a deep dive into a specific customer feedback channel. She usually leaves the office around 7 PM, often with a mental to-do list for the next day, before heading home.

Lifestyle

Shresth balances a demanding career with a comfortable personal life. Her Pune apartment is tastefully decorated, reflecting her interest in design. Mornings begin early with a quick yoga session and reviewing key metrics before her commute. Evenings often involve either working late on campaign analysis or unwinding with her husband, perhaps exploring a new restaurant in Koregaon Park or planning their next weekend getaway. She’s mindful of her spending, prioritizing experiences like travel and investments over luxury goods, though she enjoys occasional retail therapy for well-designed items. Socially, she maintains a close-knit circle of friends from university and work.

Work life

As Growth Manager at a 40-person edtech startup, Shresth navigates the fast-paced environment with a focus on measurable outcomes. Her days are a blend of deep-dive data analysis, cross-functional meetings with marketing and sales, and direct engagement with community feedback. She champions the use of their CRM and social monitoring tools, meticulously cross-referencing insights from Reddit with conversion data. The pressure to demonstrate ROI is constant, driving her to continually refine acquisition strategies. Her team is lean, requiring her to be hands-on and adaptable.

Relationships

Shresth is married to Rohan, who works in cybersecurity; their relationship is supportive and built on shared ambition. Her parents, retired academics, live in Delhi and offer guidance, though she often feels they don't fully grasp the startup grind. Professionally, she deeply respects her CEO's vision and maintains a strong, collaborative rapport with the head of sales, whose direct feedback loop is invaluable.

How they decide

Shresth approaches decisions methodically, relying heavily on data and prior results. She will compare available information from multiple sources, seeking clarity and logical consistency before committing. While open to new approaches, she prefers to pilot changes on a small scale and measure impact rigorously. She values input from trusted colleagues but ultimately bases her choices on objective evidence and projected outcomes.

How they sound

Speaks with a clear, articulate cadence, a slight Mumbai-Marathi accent occasionally surfacing when excited or stressed. Uses professional language, peppered with marketing and growth hacking jargon. Avoids overly casual slang but is comfortable with industry-standard acronyms. Her tone is generally confident and measured, but can become more animated when discussing data insights or successful campaigns. She tends to frame statements in terms of actionable metrics and outcomes.