Avigaëlle Rodriguez

Why this persona fits the audience

Product manager at a French SaaS startup (15 employees) launching a new B2B tool. Responsible for the go-to-market strategy and currently handles all user communications regarding downtime using a mix of Discord and unbranded links, seeking a more structured approach.

• Age: 36
• Location: Paris, France
• Occupation: Product Manager
• Income: €70k-€90k
• Education: Master's in Business Administration
• Company size: 15 employees
• Years in role: 4

“We're building something that needs to be reliable, and our users deserve to know exactly what's happening, even when things aren't perfect.”

Avigaëlle Rodriguez, 36, is a dynamic Product Manager at the helm of a promising French SaaS startup, currently navigating the critical launch phase of a new B2B tool. Her journey into product management began after completing a Master's in Business Administration, where she developed a keen interest in how technology could solve business problems efficiently. She spent her early career in marketing roles before transitioning to product, drawn by the opportunity to shape user experiences directly. Now four years into her PM career, she has honed her skills in user research, roadmap development, and go-to-market strategy. Her current role at the 15-person company is particularly demanding, as she is the primary architect of the strategy for their new offering. A significant challenge she's grappling with is the current, informal system for communicating service disruptions – a mix of Discord messages and unbranded links that feels unprofessional and risks damaging user trust. This has spurred her to actively seek a more structured, branded solution. Avigaëlle is driven by a desire for excellence in user experience and brand consistency, underpinned by a strong belief in data-driven decision-making. She lives in Paris with her partner, balancing her intense professional focus with personal pursuits like yoga and exploring the city's cultural offerings. Her financial goals are centered on long-term stability, while her career aspirations involve growing into leadership within the tech industry. She views time as a valuable, finite resource, both in her personal life and in the product development cycle, constantly seeking ways to optimize processes and deliver value efficiently.

Background & daily life

A day in their life

Avigaëlle's weekday typically begins around 7:00 AM with a quick yoga session and a strong espresso. She commutes to the office by Métro, using the time to catch up on industry news or listen to a podcast. Her workday is packed: 9:00 AM stand-ups with engineering, followed by user interviews or analyzing product analytics. Lunch is often a quick affair, either a sandwich at her desk or a shared meal with colleagues. Afternoons are dedicated to roadmap planning, writing user stories, or collaborating with marketing on the launch strategy. She aims to leave by 6:30 PM, often followed by a team social event or a quiet evening at home.

Lifestyle

Avigaëlle shares a stylish, albeit compact, apartment in the 11th arrondissement with her partner, a graphic designer. Their weekends often involve exploring new cafés, visiting galleries, or attending startup meetups. She’s conscious about her health, incorporating a daily yoga session before work and opting for fresh, market-bought ingredients for meals. Financially, she’s saving diligently for a down payment on a larger place, balancing her desire for comfort with long-term security. Socially, she maintains a close-knit group of friends from university and her professional network.

Work life

As a Product Manager at a burgeoning SaaS startup, Avigaëlle thrives on the fast pace but feels the strain of wearing multiple hats. Her days are a whirlwind of user interviews, roadmap planning, and cross-functional team syncs. She's currently laser-focused on the go-to-market strategy for their new B2B tool, which involves a significant amount of user communication, especially around system stability. The current ad-hoc method of handling downtime notifications via Discord and generic links is becoming untenable, creating a growing need for a more professional and integrated solution. She collaborates closely with a small engineering team and a marketing lead.

Relationships

Avigaëlle is in a stable, long-term relationship with her partner, who provides a supportive and creative counterbalance to her demanding work life. Her closest friends are a mix of former university colleagues and fellow startup enthusiasts, offering both personal camaraderie and professional insights. She values their opinions and often bounces ideas off them.

How they decide

Avigaëlle approaches decisions with a blend of data analysis and user-centric thinking. She meticulously gathers information, consults relevant metrics, and seeks input from her team and users before committing to a path. While she trusts her intuition, she prefers to validate it with evidence, making her generally thoughtful and deliberate rather than impulsive.

How they sound

Speaks with a clear, articulate Parisian accent. Her tone is generally enthusiastic and professional, but can become more direct and focused when discussing technical issues or strategic planning. She uses some English tech jargon naturally but prefers French for broader conversation. Avoids overly casual slang or overly aggressive sales language.