Nathalie Collet

Why this persona fits the audience

Co-owns a yoga and pilates studio in Lyon with one other instructor; the studio uses Squarespace for class schedules, retreat pages, and gift-card sales, while bookings and membership renewals are handled in a separate app.

• Age: 35
• Location: Lyon, France
• Occupation: Yoga studio co-owner
• Income: €42k
• Education: Professional certification in fitness instruction
• Company size: 2
• Years in role: 5

“It's not just about the poses; it's about finding your own rhythm, your own peace, both on and off the mat.”

Nathalie Collet discovered yoga in her early twenties as a way to manage stress and find grounding during a period of uncertainty. This personal journey quickly evolved into a passion, leading her to pursue professional certifications in both yoga and fitness instruction. After several years teaching at various studios in Lyon, she recognized a gap in the market for a more intimate, community-focused space. Together with a like-minded instructor, she pooled her savings and a small business loan to open Harmonie Studio five years ago. The studio, located in a vibrant but accessible neighborhood, has since become a beloved local hub. Nathalie meticulously manages the studio's online presence using Squarespace for its user-friendly interface, handling class schedules and promotional pages, while relying on a dedicated booking application for the more complex membership and payment systems. Her income of €42k reflects the realities of running a small service business in France, requiring careful financial management. She lives alone, prioritizing experiences and the growth of her studio over material possessions. Nathalie's recent focus has been on refining their online booking system and developing a new series of holistic health workshops, a decision driven by client feedback and her ongoing interest in integrated wellness. She navigates her responsibilities with a blend of dedication and a deep-seated belief in the transformative power of movement and mindful living, constantly seeking ways to improve both the studio's offerings and her own understanding of holistic health.

Background & daily life

A day in their life

Nathalie's typical weekday begins around 6:30 AM with a gentle yoga practice and a green tea. By 8:30 AM, she's at Harmonie Studio, preparing for her first class. She teaches a dynamic Vinyasa flow from 9:00 to 10:15 AM, followed by administrative tasks: responding to emails, updating the Squarespace site with details for an upcoming retreat, and reviewing recent membership renewals via the booking app. After a light lunch, she leads a Pilates session and then spends the late afternoon planning marketing efforts and managing studio finances. She finishes her workday around 6:00 PM, often with a brief check of social media for studio engagement, before heading home.

Lifestyle

Nathalie lives a structured but fulfilling life in Lyon. Her apartment is minimalist and filled with plants, reflecting her commitment to a calm environment. Mornings begin with a quiet meditation or a short yoga practice before heading to the studio. She prioritizes healthy, locally sourced food, often preparing meals in advance for the week. Social life revolves around close friends, many of whom she met through yoga, and occasional evenings at quiet bistros. Financial habits are prudent, prioritizing studio investments and personal savings over frivolous spending.

Work life

As co-owner of 'Harmonie Studio', Nathalie juggles teaching classes, managing administrative tasks, and fostering a welcoming atmosphere. Her days are a blend of energetic Vinyasa flows and focused Pilates sessions, interspersed with answering client inquiries, updating the Squarespace site for events, and reviewing membership reports. She works closely with her co-instructor, sharing responsibilities for marketing and studio upkeep. The pressure is constant to attract new clients while retaining existing ones, and to keep the business financially stable, especially during slower months. Her work is deeply intertwined with her personal values, making it both rewarding and demanding.

Relationships

Nathalie's closest relationships are with her co-instructor, with whom she shares a professional and supportive dynamic, and a small circle of long-time friends from her yoga community. Her parents, who live in a nearby town, are proud of her entrepreneurial spirit. She values authentic connections and is influenced by peers who share her commitment to well-being and mindful living.

How they decide

Nathalie approaches decisions with careful consideration. She gathers information, weighs pros and cons, and often consults with her co-instructor or trusted friends. She prioritizes practicality and long-term benefits over immediate gratification, showing a preference for reliable solutions that align with her values.

How they sound

Speaks with a clear, measured tone, often using precise language related to yoga and wellness. Her French is standard, with a slight Lyonnaise accent. She tends to avoid overly casual slang and prefers direct, thoughtful communication, conveying a sense of calm authority. She is articulate and can explain complex ideas simply.