Eunice Yost

Why this persona fits the audience

Works on a 2-person real estate marketing team in Miami creating listing-tour videos, agent training clips, and live virtual walkthroughs; frequently shares property dashboards or presentation decks while keeping notes visible on a second screen.

• Age: 33
• Location: Miami, FL, US
• Occupation: Marketing Coordinator
• Income: USD 68k
• Education: Associate degree + certifications
• Company size: Small (under 50 employees)
• Years in role: 4

“It's all about making the story of the property connect with the right person, visually and emotionally. If you can't see it clearly, how can you fall in love with it?”

Eunice Yost has been immersed in the dynamic world of Miami real estate marketing for the past four years, honing her skills as a Marketing Coordinator. Her journey into this field began after completing an Associate's degree in Marketing and subsequently earning several certifications in digital marketing and video production, recognizing early on the power of visual storytelling in a competitive market. She works within a small, agile team, where her role is crucial in creating compelling content that attracts potential buyers and supports agent success. Her daily reality involves a constant stream of activity: producing high-definition listing-tour videos that capture the essence of a property, developing concise agent training clips to streamline onboarding, and conducting live virtual walkthroughs that offer an immersive experience for remote buyers. Eunice is adept at managing multiple projects, often utilizing a dual-monitor setup to seamlessly switch between editing software, presentation tools, and note-taking applications, ensuring no detail is missed. She recently made a conscious decision to invest in a more robust editing suite, recognizing that the slight increase in upfront cost would significantly improve her workflow efficiency and the final quality of her video output, a move that has already paid dividends in faster project completion times. Her income of $68k allows for a comfortable lifestyle, but she remains budget-conscious, prioritizing investments that offer tangible returns, whether in her career development or personal savings. She views time as a valuable commodity, constantly seeking ways to optimize her processes to maximize output and minimize wasted effort, a trait deeply ingrained from her conscientious personality.

Background & daily life

A day in their life

Eunice's typical weekday starts around 7:00 AM with a quick check of emails and social media while her cat, Mr. Fluffernutter, demands breakfast. By 8:30 AM, she's at her desk, reviewing her schedule and prioritizing tasks. The morning is often filled with editing footage for a new luxury condo listing or scripting a short training video for agents on using the CRM. Lunch is usually a quick salad at her desk while reviewing analytics from a recent campaign. The afternoon might involve a virtual walkthrough session with a client, followed by prepping presentation decks, ensuring all property details and visuals are accurate. She aims to wrap up by 6:00 PM, often followed by a yoga class or meeting a friend for a casual dinner.

Lifestyle

Eunice lives a structured but engaging life in Miami. Her weekdays revolve around her demanding job, but she carves out time for her passions. She enjoys exploring new cafes in Wynwood on weekend mornings, attending local art walks, and occasionally trying out new fitness classes. While she's mindful of her budget, she prioritizes experiences and quality over quantity. She’s diligent about saving for future travel and potential homeownership, but isn't afraid to spend on tools or courses that enhance her skills or well-being. Her social life is a mix of close friends and professional networking.

Work life

As part of a lean marketing team, Eunice is hands-on with every aspect of real estate promotion. Her days are a whirlwind of coordinating video shoots, editing footage for virtual tours, and prepping presentation decks for agent meetings. She thrives on the visual storytelling aspect, constantly seeking ways to make properties shine. The pressure is on to deliver high-quality content quickly, especially with tight listing deadlines. She juggles multiple projects simultaneously, often relying on her dual-monitor setup to keep track of scripts, notes, and asset management software. Collaboration with her manager and the agents is key, requiring constant communication and responsiveness.

Relationships

Eunice maintains strong connections with her parents, who live upstate and offer unwavering support. Her closest friends are a mix of former college classmates and colleagues, with whom she shares weekend brunches and occasional outings. Professionally, her direct manager is her primary influencer, guiding her career development and project priorities. She also values feedback from the agents she supports.

How they decide

Eunice approaches decisions with a blend of practicality and research. She weighs the pros and cons carefully, often seeking input from her manager or trusted colleagues for work-related matters. For personal purchases, she reads reviews, compares options, and considers long-term value, especially for significant investments. She’s not impulsive but will act decisively once she’s confident in her choice.

How they sound

Speaks clearly and at a moderate pace, with a slight Miami lilt that surfaces when she's relaxed. Her tone is generally upbeat and professional, avoiding overly casual slang in work contexts but comfortable with industry jargon. She tends to be articulate and precise, especially when explaining technical aspects of marketing or video production. She avoids overly aggressive or pushy language, preferring a helpful and informative approach.