Amaryllis Joly

Why this persona fits the audience

She shares a three-person apartment in Paris with a partner and a roommate, and the household divides rent, utilities, and groceries by agreed ratios because incomes differ and one person travels for work several weeks a year. They keep a shared note thread and compare totals at month end.

• Age: 31
• Location: Paris, France
• Occupation: Product designer
• Income: €48k
• Education: Master's degree
• Company size: Small (1-50 employees)
• Years in role: 5

“The beauty of a design isn't just in its final form, but in the thoughtful process that shapes it, ensuring it serves everyone equitably.”

Amaryllis Joly grew up in a small town in the Loire Valley, where her early exposure to the region's rich architectural heritage and artisanal crafts sparked a lifelong passion for design. Her parents, a librarian and a carpenter, instilled in her a strong sense of diligence and an appreciation for well-crafted objects. After completing her Master's degree in Product Design at a prestigious Parisian institution, she secured a position at a burgeoning tech startup. Her current role involves a significant amount of user research and interface design, focusing on creating intuitive digital experiences. She's deeply invested in the principles of user-centered design, believing that technology should be accessible and empowering for everyone. This philosophy extends to her personal life, particularly in how she manages her shared living situation. The dynamic of her apartment, with its varied incomes and occasional travel schedules, has made her adept at negotiation and finding equitable solutions. She actively participates in managing the household budget, meticulously tracking shared expenses in a collaborative note thread, and initiating discussions to ensure fairness. This meticulous approach to shared finances reflects her broader value system, where transparency and open communication are paramount. She recently championed a new system for tracking shared grocery costs, moving from a simple split to a ratio-based calculation that better reflects individual consumption patterns, a decision that required careful explanation and buy-in from her partner and roommate. Amaryllis is conscious of her financial future, diligently saving a portion of her income, but she also prioritizes experiences, such as attending design conferences or exploring new cities, over accumulating material possessions. Her relationship with time is structured yet flexible; she values efficiency at work but carves out dedicated time for creative pursuits and social connections, understanding that balance is key to sustained well-being and productivity. She sees her current living arrangement not as a compromise, but as a practical and collaborative approach to urban living, one that fosters a sense of community and shared responsibility.

Background & daily life

A day in their life

Amaryllis's weekday typically begins around 7:30 AM. After a quick breakfast and checking her phone for urgent messages, she might go for a 30-minute cycle through the quieter streets of her arrondissement before heading to her co-working space or the office. Her workday is a mix of design sprints, user testing sessions, and collaborative meetings, often punctuated by quick Slack conversations. Lunch is usually a pre-prepped meal from Sunday, eaten at her desk or with colleagues. The afternoon might involve refining wireframes or presenting mockups. She usually finishes around 6:30 PM, sometimes staying later if a deadline looms. Evenings are for unwinding, perhaps a quick grocery run, cooking dinner with her partner, or catching up on a design podcast before settling in for the night.

Lifestyle

Amaryllis lives in a cozy, three-bedroom apartment in Paris with her partner and a roommate. They've developed a system to manage shared expenses with a spreadsheet that details each person's contribution to rent, utilities, and groceries. Her job as a product designer allows her some flexibility in her schedule, so she often spends her mornings cycling around the city, exploring new design exhibits, or working from a local café. Meal prep on Sundays is a ritual she enjoys, often experimenting with new recipes and taking leftovers to work for lunch. In the evenings, she might catch a live music performance in a small venue or relax at home with a film. She values her financial independence but is also committed to maintaining harmony within her household.

Work life

As a product designer at a small tech startup, Amaryllis spends her days translating user needs into intuitive interfaces and functional prototypes. Her work involves a lot of collaboration, often with developers and marketing teams, requiring clear communication and a deep understanding of user experience principles. She uses tools like Figma for design, Jira for task management, and Slack for team communication. The pressure is on to deliver polished designs that meet tight deadlines, especially as the company is gearing up for a new product launch. She often finds herself working late to refine details or iterate on feedback, but she thrives on the creative problem-solving aspect of her role.

Relationships

Amaryllis is in a committed relationship with her partner, with whom she shares her apartment. Her roommate is a friend from university, fostering a comfortable, if sometimes complex, living dynamic. She maintains close ties with her parents and siblings, who live outside of Paris, and cherishes her friendships with a core group of university mates, often meeting up for gallery openings or casual dinners.

How they decide

Amaryllis approaches decisions with a blend of analytical consideration and a desire for fairness. She gathers information, weighs pros and cons, and often seeks input from her partner or close friends, especially for significant personal or financial choices. For household matters, she prioritizes open discussion and consensus-building to ensure everyone feels heard and respected.

How they sound

Amaryllis speaks with a clear, measured cadence, her French accent subtly present. She uses precise language, especially when discussing design or complex issues, but can also be warm and approachable. She avoids overly casual slang or aggressive tones, preferring to articulate her points thoughtfully. When discussing finances or shared responsibilities, her tone becomes more direct and focused on clarity and fairness.