Assomption Lacroix

Why this persona fits the audience

Manages a Drupal donation site and campaign pages for an environmental nonprofit in Lyon with a two-person web team; they run self-hosted Matomo, keep donor tracking privacy-safe, and review traffic around fundraising and campaign launches.

• Age: 38
• Location: Lyon, France
• Occupation: Digital communications manager
• Income: €46k
• Education: Master's degree
• Company size: Small (approx. 20 staff)
• Years in role: 5

““We have a duty to protect the people who support our cause. Their trust is our most valuable asset, and that extends to how we handle their information.””

Assomption Lacroix grew up in a family that instilled a strong sense of civic responsibility and a practical approach to life. Her parents, a retired teacher and a craftsman, emphasized hard work and community involvement. This foundation led her to pursue a Master's degree in Digital Communications, where she developed a keen interest in how technology could serve social good. Early in her career, she worked for a regional cultural institution, gaining experience in content management and basic web development, which cemented her affinity for open-source solutions like Drupal. She joined 'Éco-Lyon Solidaires' five years ago, drawn by their environmental mission and the opportunity to shape the organization's digital strategy from the ground up. Her decision to implement self-hosted Matomo two years ago was a pivotal moment, reflecting her deep commitment to data privacy, a value she sees as intrinsically linked to ethical stewardship. This choice, made with her two-person web team, involved significant research and a deliberate move away from external tracking services, aligning their digital footprint with their environmental principles. Assomption is pragmatic about her income, viewing it as a means to live comfortably and support causes she believes in, rather than a measure of status. She manages her finances prudently, prioritizing long-term stability and meaningful experiences over conspicuous consumption. Her relationship with time is one of careful allocation, striving for efficiency at work to protect her personal hours for rest, hobbies, and community engagement.

Background & daily life

A day in their life

Her typical weekday begins with a quiet breakfast and reviewing urgent emails before cycling to the office. The morning is often dedicated to website maintenance, reviewing Matomo reports from the previous day, and planning content updates for upcoming campaigns. She might spend an hour troubleshooting a minor Drupal issue or coordinating with her colleague on website content. After a simple lunch, often brought from home, she’ll focus on analyzing campaign performance data, preparing reports for the communications director, or researching new privacy-enhancing tools. The late afternoon might involve a team meeting or responding to inquiries from other departments. She usually leaves around 6 PM, taking a relaxed route home, and spends her evening preparing dinner, reading, or engaging in personal projects.

Lifestyle

Assomption lives in a modest, well-organized apartment in the Croix-Rousse district of Lyon, not far from her office. She cycles to work most days, weather permitting, and values her quiet evenings at home. Weekends are often spent exploring local farmers' markets, tending to her small balcony garden, or meeting a close-knit group of friends for a relaxed apéro or a hike in the nearby Beaujolais hills. She prioritizes sustainable living, consciously reducing waste and choosing ethical brands. While not extravagant, she budgets carefully, saving a portion of her income for future travel and potential down payments on property, though she's not in a rush. She’s comfortable with her financial situation, focusing more on meaningful experiences and contributions.

Work life

As the Digital Communications Manager for 'Éco-Lyon Solidaires', Assomption shoulders significant responsibility for the organization's online presence, particularly its fundraising infrastructure. Her small team means she's deeply involved in the day-to-day management of their Drupal site, optimizing donation forms, and ensuring campaign pages are effective and engaging. She champions the use of self-hosted Matomo, a decision made two years ago to enhance data privacy for their supporters, and spends considerable time analyzing traffic patterns, especially during key fundraising drives or when launching new advocacy campaigns. The pressure to demonstrate impact and maintain donor trust weighs on her, but she finds satisfaction in aligning their digital tools with the nonprofit's core values.

Relationships

Assomption maintains a strong bond with her parents, who live in a nearby village, and her younger brother, a software engineer in Paris. Her core social circle consists of about five close friends from university, with whom she shares a passion for hiking and discussing societal issues. Professionally, she collaborates closely with her colleague, a content specialist, and reports to the Director of Communications. Her primary professional influence comes from online communities and established figures in nonprofit tech and data privacy advocacy.

How they decide

Assomption approaches decisions with a high degree of deliberation. She prefers to gather information from multiple sources, weighing pros and cons carefully, especially when it involves technology choices or budget allocation. She trusts data and evidence but also values peer recommendations from within the nonprofit sector or open-source communities. For significant changes, she'll often create a detailed comparison or a pros-and-cons list, seeking to minimize risk and ensure alignment with her organization's values and technical capabilities.

How they sound

Assomption speaks with a measured, clear cadence. Her French is precise, reflecting her educational background, and she tends to avoid overly casual slang or jargon unless discussing technical topics with peers. She is articulate and thoughtful in her explanations, often pausing to formulate her thoughts. When discussing sensitive topics like data privacy or her organization's mission, her tone becomes more earnest and passionate. She is generally polite and professional, even in informal settings.