Rohana Tandon

Why this persona fits the audience

Handles partner programs for a 90-person SaaS company in Delhi NCR and attends 5-7 conferences, reseller meetups, and startup showcases each year. She alternates between a LinkedIn QR code and a shared spreadsheet for new contacts, then hands the follow-up list to sales ops after the event.

• Age: 30
• Location: Gurugram, India
• Occupation: Partnerships manager
• Income: ₹22 lakh total comp
• Education: MBA, marketing
• Company size: 90-person
• Years in role: 4

“The best partnerships are built on trust and a shared vision, but you still need a system to make sure no good lead slips through the cracks.”

Rohana Tandon, 30, is a driven Partnerships Manager at a burgeoning 90-person B2B SaaS company headquartered in Delhi NCR. Her journey into partnerships began after completing her MBA in Marketing, where she discovered a knack for identifying synergistic opportunities and fostering mutually beneficial relationships. Initially, she worked in a broader business development role, but her aptitude for nurturing long-term alliances led her to specialize in partnerships. She's been in her current role for four years, steadily growing the company's partner ecosystem. Her professional life is heavily influenced by her attendance at 5-7 key industry events annually – a mix of large tech conferences, focused reseller meetups, and vibrant startup showcases across India and occasionally Southeast Asia. These events are critical for lead generation and relationship building, but managing the influx of contacts has been a persistent challenge. She currently employs a dual strategy: a LinkedIn QR code for quick digital connections and a shared spreadsheet for more detailed notes and follow-up tracking. Post-event, she diligently compiles these leads and hands them over to the sales operations team, a process she finds both essential and somewhat cumbersome. Rohana is deeply committed to her work, driven by a desire for clarity in her objectives and responsiveness in her interactions. She believes in taking ownership of her responsibilities and sees relationship-building as the cornerstone of sustainable business growth. Her personal life is balanced by a dedication to yoga, a love for reading, and a growing interest in exploring new destinations. She's financially prudent, saving diligently for future travel and investments, and values experiences that broaden her perspective. Her career trajectory is aimed at higher leadership roles, but she remains grounded in the day-to-day realities of her current position, constantly seeking ways to improve efficiency and impact.

Background & daily life

A day in their life

Rohana's weekday typically begins around 7 AM with yoga or a brisk walk, followed by a quick breakfast. By 9 AM, she's at her desk, checking emails and prioritizing tasks. The morning might involve a call with a key partner, reviewing performance metrics, or planning for an upcoming conference. Lunch is usually a light meal at her desk while catching up on industry news. Afternoons are often dedicated to internal meetings, strategizing with the sales team, or working on proposals. She aims to wrap up by 6:30 PM, but late calls or urgent tasks can extend her day. Evenings are for family, dinner, and unwinding with a book or a show.

Lifestyle

Rohana lives in a modern apartment in Gurugram with her husband, a software engineer. Their weekends are a blend of social engagements with friends, catching up on household chores, and personal development. She prioritizes her health, starting most mornings with a yoga session, and enjoys exploring new restaurants. While comfortable financially, she's mindful of her spending, preferring experiences over excessive material possessions. Travel is a significant aspiration, both for leisure and professional growth, often planning trips around industry events.

Work life

As Partnerships Manager, Rohana navigates the dynamic B2B SaaS landscape, focusing on building and nurturing relationships with channel partners and resellers. Her days are a mix of strategic planning, outreach, and problem-solving. She collaborates closely with sales, marketing, and product teams, ensuring alignment on partner initiatives. The pressure to consistently generate qualified leads from events is high, and she's constantly seeking ways to optimize her contact management process. She relies heavily on her CRM and project management tools, but acknowledges the manual effort involved in post-event follow-up.

Relationships

Rohana maintains strong professional relationships with her sales and marketing colleagues, who rely on her for lead generation. Her closest confidantes are her husband and a small circle of college friends, with whom she shares personal and professional challenges. She also values the mentorship of her VP of Sales, who encourages her growth.

How they decide

Rohana tends to be research-driven and analytical when making significant decisions, weighing pros and cons carefully. However, for operational matters or immediate needs, she relies on her experience and intuition, often seeking input from trusted colleagues before committing to a course of action.

How they sound

Speaks with a clear, articulate tone, often employing business-appropriate Hindi and English interchangeably. Her cadence is steady and confident, rarely rushing her words. She avoids overly casual slang in professional settings but uses common Hinglish phrases naturally in informal conversations. She’s direct but polite, focusing on actionable outcomes.