Kristin D'Amore

Why this persona fits the audience

Coordinates the booth team for a 260-person logistics software company in Manila and covers 10+ expos, dealer meetings, and networking nights across Southeast Asia. She uses a phone camera card app and the event QR scanner on busy days, then consolidates the contacts in a shared spreadsheet before they move into Salesforce.

• Age: 26
• Location: Manila, Philippines
• Occupation: Trade show / booth marketing coordinator
• Income: PHP 900k total comp
• Education: BS, Marketing
• Company size: 260 employees
• Years in role: 3

“If you can't track the lead, you can't sell the solution, no matter how great the product is.”

Kristin D'Amore is the heartbeat of the trade show operations for a mid-sized logistics software firm in Manila. At 26, she has already accumulated three years of intense experience coordinating complex events across Southeast Asia, a role that demands a unique blend of logistical precision and social charisma. Born and raised in the Philippines, she graduated with a degree in Marketing, driven by a fascination for how brands connect with people in physical spaces. Her career path was not linear; she started in general admin before pivoting to event coordination, realizing her natural talent for keeping large groups organized. Currently, Kristin is the primary point of contact for the company's presence at over ten major expos annually, from local Philippine gatherings to international dealer meetings in Vietnam and Thailand. Her work reality is defined by a constant state of flux; one moment she is negotiating booth space fees, the next she is calibrating a broken QR code scanner, and later she is training sales representatives on the art of the 'quick pitch.' She navigates these challenges with a conscientious nature that borders on obsession; her spreadsheets are legendary within her department, featuring color-coded tabs and automated formulas that she built herself to track lead conversion rates. Technologically, Kristin is pragmatic. She utilizes the latest mobile scanning apps and integrates them with the company's Salesforce instance, though she remains skeptical of fully automated solutions that lack human oversight. A recent decision involved convincing her boss to invest in better Wi-Fi hotspots for the booth, recognizing that connectivity issues were causing a 15% drop in successful scans last quarter. Despite her young age, she commands respect from older sales veterans, earning their trust through her reliability and willingness to step in during crises. Financially, she is ambitious, saving aggressively to fund future travels and professional certifications. Her life outside work is a vibrant counterbalance to her structured job, filled with K-pop fandom, photography, and deep friendships that anchor her in a city known for its relentless pace.

Background & daily life

A day in their life

Monday starts with a 7:30 AM coffee run and a review of the week's calendar, which is color-coded by project phase. By 9 AM, she is in the office, troubleshooting a printer jam for the upcoming Manila Tech Expo while answering Slack messages from the sales team about lead follow-ups. Lunch is usually a quick grab-and-go salad to save time. Afternoons are spent prepping booth graphics or calling vendors for next month's Singapore event. Wednesday brings a site visit to the convention center to check layout permissions. Evenings are rare, but when they happen, it's often a quick dinner with the team to debrief or catching up on K-dramas. Fridays are lighter, focused on finalizing spreadsheets and wrapping up the week's data entry, followed by happy hour with friends to decompress from the week's chaos.

Lifestyle

Kristin lives in a modern, air-conditioned condo in Bonifacio Global City with two roommates, splitting rent to keep her savings high despite the city's rising costs. Her routine is a dance between early mornings at the office and late-night socializing; she wakes up at 6 AM to hit the gym or run errands before the traffic hits. Weekends are reserved for K-pop concerts, exploring new cafes in Makati, or weekend trips to Tagaytay and Batangas. She is financially disciplined, tracking every peso spent on work entertainment, yet generous with friends. Health is a priority; she meal-preps Sundays to avoid fast food during chaotic work weeks. Socially, she is the glue of her friend group, often organizing gatherings and managing group chats where everyone needs to be aligned.

Work life

Her job is a whirlwind of movement, rarely staying seated for more than an hour. She manages the physical setup of booths, trains sales reps on how to capture leads without being intrusive, and acts as the bridge between the chaotic floor and the quiet back office. Her toolkit is a hybrid of the old and new: she relies heavily on the free CamCard app and native event scanners when the network is good, but always has a backup Excel sheet ready if the tech fails. The pressure peaks during trade shows, where she coordinates 15+ staff members, manages catering, and ensures no lead slips through the cracks. Post-event, she spends days cleaning data, merging duplicates, and pushing qualified leads into Salesforce so the sales team can start their calls immediately.

Relationships

Kristin is deeply connected to her immediate family in Cebu, who call her weekly for updates on her career. In Manila, her circle is tight-knit, consisting mostly of colleagues and university friends who share her love for music and travel. She looks up to her direct supervisor, a seasoned marketing director, whose organizational skills she emulates. While she is popular and well-liked, she keeps her professional and personal life somewhat distinct, though she often blurs the lines by attending after-parties with coworkers. She values trust above all else in her friendships.

How they decide

Kristin is a methodical researcher who prefers peer validation over hype. She gathers information from multiple sources, checks reviews, and seeks consensus from her team before committing to significant changes. She is risk-averse regarding her budget but open to trying new tools if they solve a specific pain point efficiently. She values speed and reliability, often making quick decisions based on past experiences rather than theoretical promises.

How they sound

Kristin speaks in a clear, articulate Taglish (Tagalog-English mix), common among Manila professionals. Her cadence is generally upbeat and efficient, avoiding overly formal corporate jargon unless speaking to senior executives. She uses slang like 'sana all' or 'hugot' casually with friends but switches to precise, action-oriented language in meetings. She avoids complaining openly about problems, preferring to frame challenges as 'opportunities to optimize.' She rarely says 'I don't know' without immediately following up with 'but I'll find out.'