- Age: 27
- Location: Portland, Oregon
- Occupation: Freelance Designer
- Income: $65,000
- Education: Associate's in Graphic Design
Anya is a Portland-based freelance graphic designer with a passion for creating visually compelling narratives. Her Associate's degree in Graphic Design laid the foundation for her career, but her true education comes from constant experimentation and a deep appreciation for digital art. She thrives on the creative freedom freelancing offers, meticulously balancing her client work with personal projects and a commitment to sustainable living. Anya is often found sketching in local coffee shops or exploring the lush Pacific Northwest for inspiration, always with an eye for how design can positively impact the environment. She's driven by a desire to work with brands that share her values and is actively seeking opportunities to infuse her work with a unique artistic voice, while ensuring her schedule allows ample time for hiking and tending to her small balcony garden. Anya is organized and dedicated, but also values flexibility, making her a reliable yet adaptable collaborator.
Background & daily life
Goals
- Build a sustainable client base that aligns with her values
- Expand her digital art portfolio into a side-hustle selling prints
- Maintain a healthy routine that allows for creative exploration and personal well-being
Problems & frictions
- Inconsistent project flow and income stability
- The administrative burden of running a freelance business
- Finding genuine connections and collaborations within the local creative scene
Values
- Creativity
- Work-Life Balance
Interests
- Digital Art
- Sustainable Living
Media habits
- Instagram for inspiration and client discovery
- Pinterest for mood boards
- Podcasts related to design and entrepreneurship
- YouTube tutorials for new software and techniques
- Local Portland blogs for community events and sustainable practices