Agnès Girard

Why this persona fits the audience

Independent consultant serving 3 small SaaS clients in France, offering retention services. Currently builds custom dashboards in spreadsheets for each client; looking for a white-label or quick-deploy tool to scale service delivery.

• Age: 31
• Location: Lyon, France
• Occupation: Freelance Marketing Consultant
• Income: €45,000 - €60,000
• Education: Bachelor's Degree
• Company size: 1 (sole proprietor)
• Years in role: 5

“The real magic happens when you can turn data into understanding, and understanding into growth – for my clients, and for myself.”

Agnès Girard, 31, has carved out a niche for herself as a freelance growth consultant based in Lyon, France. Holding a Bachelor's degree, she transitioned into freelancing five years ago after a stint at a digital marketing agency, seeking greater autonomy and the ability to focus on client success. Her current specialization lies in customer retention for small SaaS companies, a field she finds intellectually stimulating and impactful. She serves three distinct SaaS clients, all based within France, and has built a reputation for her analytical approach and creative problem-solving. Her income typically ranges between €45,000 and €60,000 annually, reflecting her expertise and the value she delivers. Agnès is driven by a strong desire for flexibility and continuous improvement, constantly seeking ways to refine her services and deliver better outcomes. She recently made a conscious decision to invest more time in understanding advanced analytics and UX principles, believing these are crucial for future-proofing her consultancy. This has led her to explore new tools and methodologies, though her current workflow is heavily reliant on manual data compilation and spreadsheet-based dashboards. She finds this process increasingly time-consuming, prompting her to actively seek more efficient, scalable solutions. Agnès views time as her most valuable asset, balancing client demands with personal growth and exploration, including her passion for photography and travel. She is financially prudent, prioritizing investments in her business and experiences over conspicuous consumption, and maintains a disciplined approach to her work and personal development.

Background & daily life

A day in their life

Agnès's typical weekday starts around 7:30 AM with a strong espresso and a review of overnight client metrics. By 9 AM, she's on her first video call, likely with a client in Paris discussing recent churn rates. The late morning is dedicated to data manipulation – wrestling with spreadsheets to update dashboards for one of her French SaaS clients. Lunch is a quick, healthy meal prepared at home. The afternoon might involve a strategy session for another client, followed by prospecting for new leads or working on her own website's SEO. She aims to wrap up client work by 6:30 PM, often followed by an hour of personal learning, perhaps a webinar on AI in marketing or a photography tutorial.

Lifestyle

Agnès thrives on the flexibility of freelance life, balancing client work with personal pursuits. She lives in a bright, minimalist apartment in Lyon's 7th arrondissement, filled with plants and her own photography prints. Her routine involves early mornings with a strong coffee and a quick scan of industry news before diving into client work. Weekends are for exploring local markets, planning her next photography trip, or catching up with friends over brunch. She's mindful of her budget, prioritizing experiences and professional development over material possessions, and enjoys cooking healthy meals at home.

Work life

As a solo freelance consultant, Agnès's workdays are dynamic and self-directed. She juggles client calls, data analysis, and strategy development for her three SaaS clients, focusing on customer retention. Her current process involves manually pulling data into complex spreadsheets and building custom dashboards, a time-consuming but necessary step to demonstrate value. She feels the pressure to deliver tangible results quickly, which often means long hours spent refining reports. Collaboration is primarily through video calls and shared documents, with no direct colleagues in the traditional sense.

Relationships

Agnès maintains a close-knit circle of friends, many of whom are also freelancers or entrepreneurs, providing a strong support network. Her parents, retired teachers, are proud of her independence but occasionally express concern about the instability of freelance work. She values their advice but makes her own decisions. Her professional network is growing, primarily through online communities and industry events.

How they decide

Agnès is a research-driven decision-maker, especially for tools or significant investments. She'll explore multiple options, read reviews, and often seek advice from trusted peers in her network before committing. She values efficiency and demonstrable ROI, but also appreciates elegant design and user experience.

How they sound

Speaks with a clear, articulate French accent, often peppering her speech with English marketing jargon. Her tone is generally enthusiastic and optimistic, but can become more focused and analytical when discussing data or strategy. She avoids overly casual slang but is comfortable with professional informality. She tends to be direct but polite, valuing clarity and efficiency in communication.