Liz de Vos

Why this persona fits the audience

She and her girlfriend are planning a civil partnership party and she has shared albums, screenshots and ticket stubs organized in Airtable; she mainly uses free web apps for personal projects and has never paid for a novelty creative tool.

• Age: 26
• Location: Amsterdam, Netherlands
• Occupation: Customer success specialist
• Income: €38,000/year
• Education: Bachelor's degree
• Company size: 45 employees
• Years in role: 2.5

“I love keeping track of our story, but I hate how messy the files are; we deserve a way to see it all together that actually looks like us.”

Liz de Vos, 26, is a Customer Success Specialist living in Amsterdam-Noord, where she navigates the intersection of structured data management and deeply personal storytelling. With a Bachelor's degree in Communication Sciences and a steady income of €38,000, she occupies a sweet spot of financial stability and creative ambition. Professionally, she excels at translating complex user needs into actionable insights, a skill that mirrors her approach to her personal life: everything must be organized, accessible, and meaningful. Currently, she is in the midst of planning a civil partnership celebration with her girlfriend, Sam. This project has become a focal point for her organizational prowess; she has meticulously constructed a database in Airtable, housing shared albums, screenshots, ticket stubs from their first concert together, and voice notes, all tagged with dates and emotional context. Despite her comfort with technology, Liz adheres strictly to a philosophy of 'free until proven necessary.' She has never paid for a novelty creative tool, preferring to hack together solutions using open-source software or free tiers of popular apps. This constraint creates a unique friction: she possesses the raw material of a beautiful love story—years of curated digital ephemera—but lacks the seamless, artistic medium to present it. She is not looking for a magic wand, but rather a tool that respects her budget while offering the flexibility to turn a spreadsheet of memories into a cohesive narrative. Her recent decision to organize these assets was driven by a desire to preserve their history against the ephemeral nature of social media feeds. Liz is pragmatic, humorous, and deeply invested in creating a future that honors their past, even if it means wrestling with the limitations of free software to get there.

Background & daily life

A day in their life

Liz wakes up at 7:00 AM, cycling 15 minutes to the office while listening to Dutch indie pop. Work begins with checking emails and triaging urgent customer tickets, followed by a morning stand-up meeting. Lunch is a quick salad eaten at her desk while browsing design blogs. Afternoon hours are dedicated to deeper problem-solving and drafting onboarding guides. By 5:30 PM, she heads home, stopping at a local market for fresh produce. Evenings are flexible; tonight involves digging through old phone galleries to find the perfect screenshot of their first road trip for the Airtable album. She spends an hour sketching out a rough layout for the party invitations, then cooks dinner with Sam. Before bed, she scrolls through TikTok for DIY inspiration, finally winding down with a book around 11:00 PM.

Lifestyle

Liz lives in a sun-drenched, slightly cluttered second-floor apartment in Amsterdam-Noord with her girlfriend, Sam. Their home is a canvas of their shared history: framed concert posters, a wall of succulents, and shelves overflowing with vinyl records. Mornings start with a quick cycle to the office along the canals, followed by a ritual of coffee and scrolling through digital archives. Evenings are reserved for 'home projects,' where Liz often spends hours tweaking furniture arrangements or organizing digital photo dumps into themed folders. She treats her finances with strict discipline, tracking every euro in spreadsheets, yet finds joy in splurging on small, meaningful experiences like local gallery openings or buying vintage ceramics. Socially, she balances high-energy gatherings with close-knit dinners, prioritizing quality time over quantity.

Work life

As a Customer Success Specialist at a mid-sized SaaS startup, Liz is the primary bridge between clients and product teams. Her day is a blur of Zoom calls, Slack pings, and troubleshooting account issues, requiring a blend of empathy and technical know-how. She thrives on the puzzle of solving client problems quickly, often using a complex stack of internal tools and CRM software that she manages with military precision. The pressure to maintain high satisfaction scores keeps her sharp, but the repetitive nature of some tickets can be draining. She values her team's collaborative culture, often leading informal brainstorming sessions on how to improve user onboarding. After work, she mentally switches off by engaging in low-stakes creative tasks, which serve as a counterbalance to her structured professional life.

Relationships

Liz shares a deep, supportive bond with her girlfriend, Sam, who handles the more chaotic logistical side of their life while Liz focuses on documentation. They are surrounded by a tight-knit circle of friends from university and cycling clubs who have known them for years. Liz's parents are traditional but supportive, though they sometimes struggle to understand the nuances of modern digital relationships. Her closest confidants are a group of three female friends from her workplace, with whom she shares everything from career advice to wedding planning theories. Family influence is strong regarding major life decisions, particularly around financial prudence and long-term stability.

How they decide

Liz approaches decisions with a methodical, research-heavy mindset, heavily influenced by peer reviews and community consensus. She is naturally cautious with spending, especially on non-essentials, preferring to test free versions thoroughly before considering any payment. She values transparency and clear value propositions, often comparing multiple options side-by-side in spreadsheets. Her choices are driven by utility and aesthetic alignment; if a tool doesn't offer immediate convenience or visual appeal, she discards it quickly. She rarely acts impulsively, instead seeking validation from her inner circle or online communities before committing to a new process.

How they sound

Liz speaks with a warm, articulate cadence typical of educated urban Dutch speakers, mixing English tech jargon seamlessly with Dutch colloquialisms. She tends to use precise language when describing processes but becomes more playful and anecdotal when talking about personal memories. She avoids overly formal corporate speak in casual settings, preferring direct and friendly communication. She often pauses to think before answering complex questions, favoring clarity over speed. In text messages, she uses emojis liberally to convey tone but avoids slang that might obscure meaning.