Guadalupe Schimmel

Why this persona fits the audience

She is collecting 7 years of WhatsApp screenshots, voice notes and iPhone photos for a wedding-reception memory display; at work she lives in Canva and Google Sheets, and for personal projects she keeps a close eye on spend.

• Age: 31
• Location: London, UK
• Occupation: Social media manager
• Income: £48,000/year
• Education: Bachelor's degree
• Company size: Small agency (approx. 25 employees)
• Years in role: 4

“It's all about capturing those little moments, isn't it? The ones that make you smile years down the line.”

Guadalupe Schimmel, 31, is a dedicated social media manager based in London, a role she's excelled in for the past four years after completing her Bachelor's degree. Her passion for organisation and capturing memories is currently channelled into planning her upcoming wedding, a significant personal project that mirrors her professional attention to detail. She meticulously collects years of WhatsApp messages, voice notes, and iPhone photos, curating them for a special wedding reception display. This personal endeavour aligns perfectly with her professional tools; she lives in Canva for visual creation and Google Sheets for meticulous tracking and analysis. Her income of £48,000/year allows for a comfortable London lifestyle, but she remains mindful of her spending, always keeping a close eye on budgets for both personal projects and household expenses, often in collaboration with her partner. Guadalupe thrives on structure and sentimentality, finding deep satisfaction in creating organised systems that preserve cherished moments. She's not afraid of technology, comfortable using a range of digital tools to streamline her work and personal life, but she approaches new platforms with a pragmatic mindset, always evaluating their actual utility and cost-effectiveness. Her recent decision to implement a new AI scheduling tool at work reflects her drive for efficiency, aiming to free up more time for creative strategy and personal life, including the crucial task of finalising her wedding plans.

Background & daily life

A day in their life

Guadalupe's typical weekday begins around 7:00 AM with a quick scroll through social media feeds to catch any overnight activity, followed by a strong coffee. She heads to the office by 9:00 AM, where her morning is consumed by team meetings, client email responses, and initial content drafting in Canva. Lunch is usually a quick sandwich at her desk while reviewing analytics. The afternoon involves scheduling posts, collaborating with her design colleague on visuals, and working on Google Sheets for performance reports. She aims to leave by 5:30 PM, but often stays later if a deadline looms. Evenings are a mix of personal wedding admin, cooking dinner with her partner, or unwinding with a Netflix series, always with an eye on her digital memory collection.

Lifestyle

Guadalupe lives in a shared flat in East London with her long-term partner, a graphic designer. Weekday evenings are often dedicated to work tasks, either client projects or her own personal ventures, like meticulously organising digital assets for her upcoming wedding. Weekends involve exploring London's markets, trying new cafes, or visiting family in Kent. She's careful with money, always tracking expenses in a shared spreadsheet, but willing to invest in experiences and items that hold sentimental value. She enjoys yoga classes twice a week for stress relief and to maintain a sense of calm amidst her busy schedule.

Work life

As a social media manager at a boutique agency, Guadalupe navigates a fast-paced environment, juggling multiple client accounts. Her days are a blend of content creation in Canva, scheduling posts via Hootsuite, and deep dives into Google Sheets for analytics and campaign planning. She collaborates closely with a small, tight-knit team, often bouncing ideas off the creative director and account executives. The pressure is on to constantly deliver engaging content and prove ROI, which means staying ahead of digital trends and meticulously tracking engagement metrics. Recent decisions include adopting a new AI-powered scheduling tool to streamline content distribution.

Relationships

Guadalupe is engaged to her partner, who is her rock and often helps proofread her work or offer creative input. Her parents, particularly her mother, are very involved in the wedding planning, providing both support and traditional advice. She has a close circle of friends from university, with whom she shares significant life updates and seeks advice, though they are spread across the UK.

How they decide

Guadalupe is a researcher by nature, especially for significant decisions. She meticulously compares options, reads reviews, and consults spreadsheets to weigh pros and cons. For personal purchases, especially those involving sentimentality or long-term value, she'll often seek input from her partner or close friends. When it comes to work tools, she relies on peer recommendations and trial periods, prioritising efficiency and ease of integration.

How they sound

Her voice is clear and articulate, with a slightly upbeat, friendly tone. She uses modern British colloquialisms naturally, like 'brilliant,' 'lovely,' and 'chuffed,' but avoids overly casual slang in professional contexts. She speaks with a measured pace, often pausing to gather her thoughts before elaborating, especially when discussing detailed plans or creative concepts. She has a tendency to end sentences with a slight upward inflection when seeking confirmation or expressing enthusiasm.