Dixie Jacobi

Why this persona fits the audience

Coordinates partner training and certification at a London HR tech scale-up; supports 40 agency and referral partners with course links, quiz scores, and onboarding tasks managed in Notion, Google Forms, and email.

• Age: 29
• Location: London, UK
• Occupation: Partner Enablement Specialist
• Income: £68,000 GBP
• Education: BA in Communications
• Company size: Approx. 150 employees
• Years in role: 3

“It's all about making sure our partners feel supported and confident, because when they succeed, we all win.”

Dixie Jacobi, 29, has carved out a niche for herself as a Partner Enablement Specialist at a rapidly growing HR tech scale-up based in London. Her journey into this role began after completing a BA in Communications, where she developed a strong foundation in messaging and stakeholder engagement. Initially drawn to marketing, she found her passion shifted towards the operational side of business development, specifically how to empower external teams. Her current role is a direct manifestation of this interest, focusing on the practicalities of partner success. She manages the training and certification pipeline for approximately 40 agency and referral partners, a task that requires meticulous organisation and constant communication. Her toolkit is a blend of modern SaaS solutions and familiar platforms: Notion for project management and knowledge bases, Google Forms for assessments and feedback, and a heavy reliance on email for day-to-day interactions. Dixie is driven by a desire to be helpful and responsive, seeing her role as a critical bridge between the company's product and its channel success. She actively seeks out opportunities for continuous learning, subscribing to industry newsletters and listening to podcasts on people operations and enablement strategies during her commute. Recently, she championed a project to digitise the onboarding checklist, moving it from a shared spreadsheet to an interactive Notion database, which has significantly reduced turnaround time for new partners. This decision was driven by feedback indicating partners found the old process cumbersome. She’s also been exploring ways to automate quiz scoring and feedback delivery, aiming to free up more of her time for strategic content development. Financially, Dixie is pragmatic. Earning £68,000 GBP, she lives comfortably but is mindful of her long-term goals, primarily saving for a property deposit in an increasingly expensive London market. This influences her spending habits, favouring home-cooked meals and seeking out free or low-cost social activities. Her career trajectory is focused on deepening her expertise in partner enablement, with aspirations to lead a team and shape enablement strategy at a higher level. She values efficiency and clear processes, constantly looking for ways to optimise her own workflow and the partner experience.

Background & daily life

A day in their life

Dixie's day typically starts around 7:30 AM with a quick check of urgent emails before her commute. Once at the office, she dedicates the first hour to responding to partner queries that came in overnight. Mid-morning is often spent updating training modules in Notion or creating new quiz questions in Google Forms. Lunch is usually a packed meal eaten at her desk while listening to a podcast. Afternoons are a mix of virtual training sessions for new partners, follow-ups on onboarding tasks, and collaborating with the sales and product teams on enablement content. She aims to wrap up by 6:00 PM, often reviewing her to-do list for the next day.

Lifestyle

Dixie lives in a vibrant, slightly gentrified area of East London, sharing a flat with a graphic designer. Her commute involves a busy Tube ride, which she uses to catch up on industry podcasts or listen to audiobooks. She’s conscious of her spending, favouring cooking at home over frequent restaurant meals, but enjoys occasional weekend brunches with friends. Fitness is a priority; she attends a weekly yoga class and tries to fit in runs in the local park. She's saving for a deposit on a small flat but acknowledges London's property market makes this a long-term goal.

Work life

Dixie thrives on the dynamic pace of her HR tech scale-up. Her role is crucial for ensuring their 40 agency and referral partners are well-equipped to sell their platform. This involves a constant stream of communication, creating and updating training materials, and troubleshooting onboarding issues. She juggles requests via email, tracks progress in Notion, and uses Google Forms for assessments. The pressure to maintain high partner satisfaction and drive sales enablement means she’s always looking for ways to streamline processes and improve the partner experience.

Relationships

Dixie maintains close ties with her parents, who live in the Cotswolds, and her younger brother, who is studying in Manchester. Her London social circle consists of a core group of friends from university, many of whom work in similar professional fields. Her direct manager, the Head of Partnerships, is a key professional influence, providing guidance on strategic enablement initiatives.

How they decide

Dixie is a research-heavy decision-maker, especially when it comes to tools or processes that impact her workflow. She values peer recommendations and case studies, preferring to understand the practical application and long-term benefits before committing to a new approach. She’s not impulsive and will weigh pros and cons carefully, often creating spreadsheets to compare options.

How they sound

Dixie speaks with a clear, friendly, and professional tone. Her cadence is steady, reflecting her organised nature. She uses common British colloquialisms sparingly, preferring clear and direct language in professional contexts. She avoids overly technical jargon unless speaking with someone familiar with the HR tech space, and she’s adept at explaining complex processes simply. She tends to use phrases like 'absolutely,' 'that makes sense,' and 'let me just check that for you.'