Pío Rojo Delao

Why this persona fits the audience

Senior Software Engineer acting as interim Product Owner for a 3-person dev shop in Madrid. Occasionally drafts technical roadmaps and business cases for new features to present to stakeholders. Uses Jira and Confluence extensively but lacks a dedicated tool for high-level business planning, often resorting to ad-hoc PowerPoint slides that require significant manual formatting.

• Age: 31
• Location: Madrid, Spain
• Occupation: Software Engineer / Product Owner
• Income: €40,000 - €50,000
• Education: Bachelor's Degree in Computer Science
• Company size: Small (under 50 employees)
• Years in role: 2 years (interim PO)

“The elegance of a solution isn't just in its code, but in how clearly it maps to a real problem and empowers the people using it.”

Born and raised in a mid-sized city in Castilla y León, Pío developed an early fascination with how things worked, often taking apart electronics to understand their inner mechanisms. This curiosity naturally led him to pursue Computer Science at university in Madrid. Upon graduation, he joined a small software development shop, quickly distinguishing himself with his sharp analytical skills and a knack for bridging the gap between technical implementation and business objectives. For the past two years, he's been serving as the interim Product Owner for his team of three developers, a role that emerged organically from his ability to articulate product vision and manage the backlog effectively. He's deeply invested in the team's success, championing their autonomy while ensuring alignment with company goals. His current challenge involves translating abstract business needs into concrete technical roadmaps, a process he finds inefficient when relying solely on manual slide creation for stakeholder presentations. He's pragmatic about his income, understanding the trade-offs of working in a smaller firm, and prioritizes professional growth and impactful work over immediate financial gains. Pío sees time as a valuable, finite resource, which fuels his desire for more streamlined planning processes. He's not driven by status but by the intellectual satisfaction of solving complex problems and building robust, well-structured systems. His technical interests, particularly in machine learning and cybersecurity, often bleed into his work, pushing him to explore innovative solutions, even within the constraints of a small company's budget and resources. He recently championed the adoption of a new CI/CD pipeline, a decision that significantly improved deployment efficiency, demonstrating his commitment to pragmatic innovation.

Background & daily life

A day in their life

Pío's day typically begins around 7:30 AM with a strong café con leche and a quick review of overnight notifications and key tech news sites. By 9:00 AM, he's at his desk, diving into Jira to prioritize tasks for the current sprint and address any blockers. The morning often involves stand-ups with his team, followed by deep work sessions, either coding a complex feature or refining user stories. Lunch is usually a quick affair, often a bocadillo eaten at his desk while catching up on emails. Afternoons are a mix of stakeholder meetings, drafting business cases in PowerPoint, and collaborating with developers on technical challenges. He aims to wrap up by 6:30 PM, leaving time for a run or meeting friends.

Lifestyle

Pío lives in a shared apartment in the Lavapiés neighborhood of Madrid, a vibrant area that suits his appreciation for culture and accessibility. His routine is structured, often starting with a strong coffee and a quick scan of tech news before heading to the office. Weekends are a mix of catching up with friends over tapas, exploring hiking trails in the Sierra de Guadarrama, or diving into a new indie game. He's conscious of his spending, preferring experiences and practical investments over material possessions, and tries to maintain a healthy balance between his demanding work and personal interests.

Work life

As an interim Product Owner for a small, agile development team, Pío juggles technical leadership with strategic product vision. His days are a blur of Jira ticket grooming, sprint planning, and stakeholder communication. He's deeply involved in defining feature requirements and translating business needs into actionable development tasks. The team relies on his technical acumen to guide their work, while stakeholders look to him for roadmaps and justifications for new initiatives. The lack of a dedicated, high-level planning tool is a constant source of minor friction, forcing him to spend valuable time wrestling with PowerPoint.

Relationships

Pío maintains close ties with his university friends, many of whom are also in tech, providing a strong peer network for technical discussions and career advice. He has a good rapport with his small development team, fostering an environment of mutual respect and open communication. His family, though living in a different region of Spain, is supportive of his career, and he calls them weekly.

How they decide

Pío is a methodical researcher. He weighs options carefully, seeking out data, technical specifications, and peer reviews where available. He values logical consistency and evidence-based reasoning, often creating pros and cons lists internally or sketching out flowcharts to visualize potential outcomes before committing to a decision, especially for significant technical or strategic choices.

How they sound

Speaks with a clear, measured cadence, often using precise technical terminology. His Spanish is standard Castilian, with occasional English tech jargon naturally integrated. He avoids overly casual slang in professional contexts but can be more relaxed with close colleagues. Tends to explain his reasoning thoroughly, ensuring his points are understood logically. He's not one for hyperbole or emotional appeals, preferring factual arguments.