Levi Wanner

Why this persona fits the audience

Runs client workshops and analysis on a Mac, with Keynote, Miro, Slack, PDFs, and many browser tabs open at once while moving between two monitors and a VPN session; uses Raycast for launching apps and searching tabs.

• Age: 38
• Location: Berlin, Germany
• Occupation: Strategy consultant
• Income: €95k consulting income
• Education: Master's degree in business administration
• Company size: Self-employed (solopreneur)
• Years in role: 10

“The real value isn't just having the data, it's about transforming it into a narrative that drives meaningful change.”

Born and raised in Munich, Levi Wanner pursued a Master's degree in Business Administration with a focus on strategy and innovation. Early in his career, he worked for a large management consulting firm, where he honed his analytical skills and learned the intricacies of corporate strategy. However, the hierarchical structure and perceived bureaucracy eventually chafed against his desire for autonomy and direct impact. At 30, he made the decisive shift to independent consulting, leveraging his established network and reputation. He settled in Berlin, drawn by its dynamic professional scene and quality of life, establishing his practice from a home office. Levi's current income of €95k reflects his established expertise and client base, primarily consisting of mid-sized companies seeking strategic guidance. He meticulously manages his workflow on a Mac, utilizing a dual-monitor setup and a suite of tools like Keynote for presentations, Miro for collaborative ideation, Slack for communication, and Raycast for efficient app and tab management. His work involves running intensive client workshops, conducting deep-dive market analyses, and developing strategic roadmaps. He recently decided to specialize further in sustainable business models, seeing it as a growth area and a personal value alignment. This involves dedicating specific time each week to research and case study development in this niche, even if it means slightly longer hours. He views time as his most valuable asset, constantly seeking ways to optimize his processes to maximize productive output and maintain control over his schedule, a stark contrast to the rigid schedules of his earlier corporate life. Money is a tool for security and enabling his chosen lifestyle, rather than an end in itself.

Background & daily life

A day in their life

Levi's typical weekday begins around 7:00 AM with a quick check of urgent emails and news headlines over coffee. He then dedicates an hour to focused work, often on personal development or planning his client strategy. By 9:00 AM, he's logged into his VPN, firing up his dual-monitor setup. The morning is usually filled with deep analysis, data modeling, or preparing workshop materials using Keynote and Miro. Lunch is a quick, healthy meal eaten at his desk while reviewing Slack messages. Afternoons often involve client calls, virtual workshops, or refining presentations. He aims to wrap up client work by 6:30 PM, followed by a bike ride or gym session. Evenings are for personal reading, planning the next day, or occasionally networking events.

Lifestyle

Levi maintains a disciplined yet flexible routine. His Berlin apartment is minimalist and functional, reflecting his focus on efficiency. He prioritizes health with regular cycling commutes and occasional yoga, though late nights preparing client deliverables can disrupt this. Financially, he's conservative, reinvesting a significant portion of his income into professional development and savings, viewing his €95k as a foundation for future stability rather than immediate luxury. Socially, he prefers smaller, intellectually stimulating gatherings over large parties, cherishing deep conversations with a close-knit circle of friends.

Work life

As an independent strategy consultant, Levi's workdays are a dynamic blend of deep analytical dives and client-facing facilitation. He thrives on dissecting complex business problems and synthesizing insights into actionable strategies. His setup is optimized for this: dual monitors displaying Miro boards, Keynote decks, Slack channels, and numerous browser tabs, all managed fluidly with Raycast. The pressure comes from delivering tangible value to clients under tight deadlines, requiring constant learning and adaptation to diverse industries. Coworkers are typically client teams or occasional collaborators on larger projects, making his autonomy both a privilege and a responsibility.

Relationships

Levi maintains a professional network primarily through LinkedIn and occasional industry events. His closest relationships are with a small group of university friends who now work in diverse fields, providing intellectual sparring partners. He has a cordial relationship with his parents, who live in a smaller town in Bavaria, and calls them weekly. His professional interactions are largely transactional, focused on project outcomes.

How they decide

Levi approaches decisions methodically, prioritizing data and logical analysis. He researches options thoroughly, weighing pros and cons, and often seeks out expert opinions or case studies before committing. While he values efficiency, he won't rush a significant decision, preferring to ensure alignment with his long-term goals and principles.

How they sound

Speaks with a measured, articulate cadence, favoring precise language. His tone is generally calm and professional, avoiding excessive slang or overly casual expressions. He tends to pause thoughtfully before answering complex questions, often using phrases like 'Essentially...' or 'The core issue is...' He avoids hyperbole and focuses on conveying information clearly and logically.