Ollie Koss

Why this persona fits the audience

Creates short tarot videos and monthly live pulls for a social audience in New York, scripting spreads in Notion and checking a free online draw site for quick card ideas before filming.

• Age: 29
• Location: Brooklyn, New York, US
• Occupation: Content producer and social media specialist
• Income: $62k
• Education: Bachelor's degree
• Company size: N/A (Self-employed/Freelance)
• Years in role: 4

“It's not about predicting the future; it's about giving people permission to feel their way through the present moment without judgment.”

Ollie Koss is a twenty-nine-year-old content creator and social media strategist based in the vibrant, artsy neighborhood of Bushwick, Brooklyn. With a Bachelor's degree in Communications and four years of experience in the digital space, Ollie has carved out a unique niche as a Tarot content creator, blending ancient symbolism with modern short-form video trends. She operates as a solopreneur, managing everything from scriptwriting to distribution, earning an annual income of approximately $62,000. Her work life is defined by a delicate balance between artistic expression and the harsh realities of algorithmic visibility. She relies heavily on Notion for structuring her complex content calendars, often spending hours scripting spreads that map out card combinations for her audience. To stay agile, she frequently checks free online draw sites like Arcanio for inspiration, using them as a springboard for her own creative interpretations before filming. Despite her success, Ollie faces the constant pressure of maintaining consistency while navigating the volatile nature of social media platforms. She is financially prudent but willing to invest in tools that directly enhance her creative output, always weighing the cost against the potential return. Her life is a tapestry of creative pursuits, including ceramic art and urban exploration, interwoven with the demands of building a personal brand. Ollie is deeply invested in fostering a sense of community and trust among her followers, viewing her work not just as content creation, but as a form of digital healing and guidance. As she navigates her twenties, she aims to transition from a hobbyist mindset to a sustainable business model, all while preserving the authentic, empathetic voice that resonates with her audience.

Background & daily life

A day in their life

Ollie wakes up around 10:30 AM, dragging herself out of bed after a restless sleep filled with dreams of floating cards. She starts her day with a matcha latte while scrolling through her analytics dashboard, noting which of yesterday's reels performed best. By noon, she's in her 'studio' corner, filming three variations of a 'Card of the Day' segment, adjusting ring lights and rearranging props until the composition feels just right. Lunch is a quick bowl of leftovers eaten while watching a documentary on mythology. The afternoon is spent scripting the week's content in Notion, drafting captions, and replying to DMs with a mix of humor and empathy. She takes a break for a walk along the East River to clear her head, listening to a podcast on creativity. Evening involves editing the footage, scheduling posts, and perhaps attending a Zoom call with a potential brand partner. Before bed, she journals briefly, reflecting on the day's energy, trying to shut off the 'creator mode' before drifting off.

Lifestyle

Ollie lives in a sun-drenched, slightly chaotic Brooklyn apartment filled with potted plants, stacks of books, and unfinished ceramic projects. Her routine is fluid; she wakes up late most days unless a live stream is scheduled, then spends her mornings sketching concepts or organizing her digital workspace. She prioritizes experiences over possessions, often spending her disposable income on vinyl records, local art markets, or weekend retreats in the Catskills rather than saving aggressively. Health-wise, she tries to maintain a yoga practice but frequently skips it when deadlines loom. Socially, she is deeply embedded in Brooklyn's creative scene, hosting dinner parties where the conversation inevitably drifts toward spirituality and career pivots. Money is tight; every dollar spent on equipment is weighed against the potential return on engagement, making her budget-conscious yet willing to invest in tools that directly enhance her content quality.

Work life

Her workday is a hybrid of freelance content production and managing her own personal brand. Mornings are dedicated to scripting spreads in Notion, where she meticulously maps out card combinations and narrative arcs for her upcoming videos. Afternoons are for filming, often utilizing natural light in her living room or nearby parks, followed by rapid editing sessions using CapCut or Premiere Rush. She manages a small team of virtual assistants for community management but handles all strategy herself. The pressure comes from the relentless demand for consistency and the volatility of social media algorithms. She constantly monitors analytics, adjusting her posting schedule based on what works, which creates a high-stress environment where creative flow must compete with data-driven decision-making.

Relationships

Ollie is the glue of her friend group, often organizing gatherings that blend professional networking with genuine connection. She has a close, supportive relationship with her parents who live in Ohio and occasionally send care packages. Her primary influence comes from a circle of fellow creators she met at local meetups, with whom she shares resources and venting space. She values intellectual honesty and avoids superficial relationships, preferring deep conversations about purpose and creativity over casual small talk. Her roommate, a graphic designer, acts as both a confidant and a sounding board for new ideas.

How they decide

Ollie tends to be a pragmatic optimist who relies heavily on peer validation and real-world testing before committing to new strategies. She rarely makes impulsive purchases without researching reviews or watching tutorial videos first, but once she identifies a tool that solves a specific pain point efficiently, she can adopt it quickly. She is influenced by the opinions of trusted peers and industry leaders more than traditional advertising, often seeking beta access or early user feedback before fully integrating a new solution into her workflow.

How they sound

Ollie speaks with a fast-paced, energetic cadence, often trailing off into thoughtful pauses. She uses current Gen Z/Millennial slang naturally ('vibe check,' 'main character energy') but switches to articulate, professional language when discussing business strategy. She avoids overly formal jargon, preferring direct, conversational phrasing. She often self-corrects mid-sentence when realizing she's being too vague. Her tone is generally warm and inviting, but she can become sharp and defensive if someone questions her expertise or authenticity. She rarely says 'I don't know' without immediately following up with 'but I'll find out.'