Guadalupe Ramos Rojas

Why this persona fits the audience

Helps manage a four-facilitator retreat business in Barcelona where tarot is used in opening exercises and post-session prompts. She schedules group draws in Google Calendar and stores summaries in a shared spreadsheet.

• Age: 40
• Location: Barcelona, Spain
• Occupation: Retreat operations manager
• Income: €42k
• Education: Bachelor's degree
• Company size: Small business (4 facilitators + support staff)
• Years in role: 5

““Every interaction, every detail, is a chance to weave a more cohesive and supportive experience for everyone involved. It’s about finding that balance between structure and flow.””

Born and raised in Catalonia, Guadalupe developed an early appreciation for both structured environments and creative expression. Her Bachelor’s degree in Communication provided a foundation for understanding group dynamics and information flow, skills she initially applied in a corporate setting before realizing her passion lay in fostering more meaningful connections. She transitioned into the wellness and personal development sector approximately seven years ago, drawn by the potential for impactful work. Five years ago, she joined her current retreat business, a small but growing enterprise that leverages tarot not as a predictive tool, but as a catalyst for introspection and dialogue. Guadalupe is instrumental in its operational success, meticulously managing schedules, client communications, and the integration of symbolic tools like tarot into the retreat flow. She views her role as that of a quiet architect, ensuring the smooth functioning of complex human experiences. Her income of €42k supports a comfortable but frugal lifestyle; she prioritizes financial stability and invests primarily in professional development and experiences that enrich her life and work. Time is a precious commodity for Guadalupe; she guards it fiercely, using it efficiently to balance her demanding role with her personal creative pursuits, primarily her love for writing. She’s recently been focused on refining the onboarding process for new retreat participants and exploring more intuitive ways to track and analyze retreat outcomes, seeking tools that offer clarity without adding administrative burden. Her approach to work is deeply rooted in a desire for service reliability and collaborative excellence, constantly seeking ways to enhance the holistic well-being of both clients and her team.

Background & daily life

A day in their life

Guadalupe’s typical weekday begins around 7:00 AM with a quiet cup of coffee and a brief meditation before tending to her balcony plants. By 8:30 AM, she’s at her home office, diving into emails and reviewing the Google Calendar for upcoming group draws and client appointments. Her morning is dedicated to operational tasks: confirming venue details, liaising with facilitators about any last-minute adjustments, and updating the shared spreadsheet with retreat participant notes. After a light lunch, she might spend an hour sketching out ideas for a new workshop module or working on a piece of creative writing. The afternoon often involves client calls or virtual meetings, followed by an hour dedicated to processing feedback from a recently concluded retreat, ensuring all action items are logged. She aims to wrap up by 6:30 PM, often taking a walk through her neighborhood before preparing dinner.

Lifestyle

Guadalupe’s life revolves around creating harmonious experiences for others. Her days are structured but allow for spontaneity, especially when inspiration strikes for her writing. She enjoys her quiet evenings at home in Gràcia, tending to her balcony plants and preparing simple, healthy meals. Weekends might involve exploring a new hiking trail near Collserola or attending a local artisan market. Financially, she's careful and consistent, prioritizing experiences and professional development over material possessions, though she does allocate a small budget for art supplies and books. She values her independence and the peace her routines provide.

Work life

As the operations manager for a boutique retreat business, Guadalupe is the linchpin ensuring smooth execution. Her workday is a constant juggle of coordinating facilitator schedules, managing client inquiries, and overseeing the logistics of upcoming retreats. She’s deeply involved in refining the retreat flow, particularly how the tarot elements are integrated – she ensures the opening exercises set a welcoming tone and that post-session prompts encourage deeper reflection. Collaboration with the four facilitators is key; she fosters an environment where their input on workshop design is valued. The pressure comes from ensuring every detail aligns with the business's commitment to service reliability, often requiring creative solutions to unexpected logistical hurdles.

Relationships

Guadalupe maintains close ties with her family, who live in a smaller town in Catalonia. Her closest friends are a mix of former university colleagues and individuals she's met through professional development workshops. She’s highly respected by the facilitators she works with, who view her as dependable and insightful. Her primary social interactions are often professional, but she cherishes her small circle of trusted confidantes for personal support and brainstorming.

How they decide

Guadalupe approaches decisions with a blend of methodical research and intuitive assessment. She will gather information, compare options, and seek input from trusted colleagues, but ultimately relies on her gut feeling and assessment of how well a choice aligns with her values and the operational needs. She’s not impulsive but will act decisively once she’s confident in her evaluation.

How they sound

Her voice is calm and measured, with a slight Catalonian lilt. She speaks thoughtfully, often pausing to choose the precise word. Her tone is generally warm and professional, avoiding overly casual slang or excessive jargon, especially when discussing business operations. She prefers clarity and conciseness but can become more expansive when discussing topics she’s passionate about, like facilitation or creative writing.