Eudoxie Leclercq

Why this persona fits the audience

Part-time marketer in Paris running multiple small TikTok accounts promoting beauty products. Uses a mix of free spreadsheets and native platform bio links; has never paid for a dedicated tool due to budget constraints but is actively looking for a low-cost solution to consolidate links.

• Age: 24
• Location: Paris, France
• Occupation: Junior Marketing Assistant / Side Hustler
• Income: €18,000
• Education: Some College
• Company size: Small agency (under 50 employees)
• Years in role: 2 years as Junior Marketing Assistant, 1 year as Side Hustler

“It's all about finding that spark, that little bit of magic that makes people stop scrolling and actually *see* what you're sharing.”

Eudoxie Leclercq, 24, embodies the modern Parisian creative navigating the gig economy with a vibrant entrepreneurial spirit. Raised in a modest family in the suburbs, they developed an early fascination with visual culture, spending hours sketching and consuming fashion magazines. While pursuing a degree in marketing, they discovered the power of social media platforms like TikTok, seeing not just entertainment but a viable avenue for self-expression and income. This led to the creation of multiple niche TikTok accounts focused on beauty trends, product reviews, and makeup tutorials. Their current income of €18,000 reflects a combination of their part-time role as a Junior Marketing Assistant at a small agency and the burgeoning, albeit inconsistent, revenue from their affiliate marketing efforts. Eudoxie's approach is characterized by resourcefulness; they meticulously manage their promotions using free spreadsheets and the limited link-in-bio options native to TikTok. This budget-conscious strategy stems from a deep-seated desire for financial independence, allowing them to pursue their creative passions without relying solely on their day job. They are acutely aware of the fast-paced nature of online trends, constantly adapting their content strategy to maintain relevance and engagement. Recent decisions include experimenting with more user-generated content styles and dedicating more time to learning advanced editing techniques to make their videos stand out. Eudoxie views time as a precious commodity, meticulously allocating it between their professional obligations and their burgeoning digital empire, always with an eye towards future growth and creative fulfillment.

Background & daily life

A day in their life

Eudoxie's weekday typically begins around 7:30 AM. After a quick breakfast and getting ready, they commute via metro to their Junior Marketing Assistant job, often listening to a podcast. Their workday involves client social media management, content scheduling, and team meetings. Lunch is usually a quick sandwich at their desk. After work, around 6 PM, they head home. The evening is split between preparing dinner, scrolling through TikTok for inspiration, and dedicating 2-3 hours to their side hustle: filming short clips, editing videos using CapCut on their phone or laptop, writing captions, and responding to comments across their various accounts. They might grab a late-night snack while watching a tutorial. Bedtime is often past midnight, especially if a video is performing well or needs urgent edits.

Lifestyle

Eudoxie shares a small but stylish apartment in the 11th arrondissement with a friend, a graphic designer. Their place is filled with plants and art prints. Mornings are a rush, often involving a quick espresso and a croissant grabbed on the way to work. Evenings and weekends are dedicated to their side hustle, fueled by passion and the desire for more financial freedom. They prioritize experiences over possessions, often exploring vintage shops or attending small concerts. Health-wise, they try to walk or bike whenever possible, but late-night editing sessions can lead to skipped meals. Socially, they have a close-knit group of friends who share similar creative and entrepreneurial aspirations.

Work life

As a Junior Marketing Assistant at a small agency, Eudoxie handles social media scheduling, basic content creation, and reporting for clients. The work is often repetitive, but they enjoy the creative aspects and the exposure to different brands. Their real passion lies in their side hustle: managing several TikTok accounts focused on beauty product reviews and tutorials. They spend hours brainstorming video ideas, filming, editing, and engaging with their growing audience. The pressure comes from balancing the demands of their day job with the unpredictable nature of social media trends and the constant need to create fresh content for their side accounts. Coworkers are generally supportive, but few understand the intensity of their entrepreneurial drive.

Relationships

Eudoxie's closest confidantes are their roommate and a small circle of friends met through online communities and university. They often bounce ideas off each other and offer mutual support. Their parents, while proud, don't fully grasp the nuances of social media marketing and express mild concern about the instability of freelance work. An older cousin who runs a successful Etsy shop offers occasional, practical advice.

How they decide

Eudoxie tends to be impulsive when inspired by a new trend or idea, but their decisions regarding tools and significant purchases are heavily influenced by budget and peer recommendations. They will research extensively if a solution promises to solve a specific pain point, especially if it's affordable or free. They are open to trying new things but are wary of committing to anything that seems overly complex or expensive without clear evidence of value.

How they sound

Speaks with a youthful, energetic cadence, often using French slang mixed with English internet terms ('vibe', 'slay', 'aesthetic', 'content creator'). Their tone is enthusiastic and expressive, sometimes bordering on rapid-fire when excited about a new idea. They tend to avoid overly formal language and can be quite direct when discussing their work or passions. They might use vocal fry occasionally when emphasizing a point or expressing mild exasperation.