Jeanette Hilll

Why this persona fits the audience

Co-runs a 2-therapist private physiotherapy clinic in Manchester serving self-pay and private-insurance patients. She builds exercise plans in Cliniko, sends video demos and reminders through WhatsApp or email, and keeps shared notes and documents in cloud folders.

• Age: 33
• Location: Manchester, UK
• Occupation: Co-owner and senior musculoskeletal physiotherapist
• Income: £78k
• Education: MSc Physiotherapy
• Company size: 2 therapists (including herself), 1 part-time administrator
• Years in role: 7

“It's about building that foundation of trust, ensuring people feel heard and understood, so they can get back to doing what they love, pain-free.”

Jeanette Hilll, a 33-year-old Chartered Physiotherapist, co-owns and operates a two-therapist private musculoskeletal clinic in Manchester. Her journey into physiotherapy began with a fascination for biomechanics and a desire to help people overcome physical limitations. After completing her MSc in Physiotherapy at the University of Manchester, she gained valuable experience in the NHS before identifying a gap in accessible, high-quality private care. Seven years ago, she partnered with a colleague to establish their own practice, driven by a vision of providing personalised, evidence-based treatment. She is deeply committed to patient trust and practical care, believing that empowering patients with knowledge and tailored exercise plans is paramount. Her income of £78k reflects her expertise, role as a senior clinician, and her share of the clinic's profits, which she views as a reward for her dedication and entrepreneurial spirit. Jeanette is highly conscientious, meticulously managing patient records in Cliniko and ensuring all communications, including video demonstrations and reminders sent via WhatsApp or email, are professional and timely. She also diligently organises shared notes and documents in cloud folders, prioritising efficiency and data security. Her decision to co-run the clinic was a deliberate step towards greater professional autonomy and the ability to implement her specific treatment philosophies, focusing on long-term patient well-being rather than just symptom management. She recently invested in a new online booking system to streamline patient access and reduce administrative overhead, a decision made after careful consideration of its impact on both patient experience and clinic workflow. While she values her professional achievements, Jeanette actively cultivates a work-life balance, dedicating significant time to her passion for trail running and Pilates, which she sees as essential for her own physical and mental resilience. She is not driven by status but by the satisfaction of making a tangible difference in her patients' lives and building a sustainable, reputable practice.

Background & daily life

A day in their life

Jeanette's typical weekday begins around 6:30 AM with a brisk walk or a short home workout. After a quick breakfast, she heads to the clinic by 8:30 AM. Her morning is packed with patient appointments – assessing new MSK injuries, guiding existing patients through rehabilitation exercises, and providing manual therapy. Around lunchtime, she might squeeze in a quick review of patient notes or respond to urgent emails. The afternoon involves more treatments, followed by an hour dedicated to administrative tasks: updating patient records in Cliniko, scheduling follow-ups, and sending out exercise video links via WhatsApp. She aims to leave the clinic by 6:00 PM, often heading straight for a trail run if the weather permits, before preparing dinner.

Lifestyle

Jeanette shares a comfortable two-bedroom flat in Chorlton with her partner, a graphic designer. They're saving for a house deposit but enjoy their current lifestyle. Weekday mornings often start with a quick run or a home Pilates session before heading to the clinic. Weekends are for longer trail runs in the Peak District or catching up with friends over brunch. She's mindful of her spending, preferring quality over quantity, and prioritises experiences and health. She cooks most evenings, aiming for balanced meals, and enjoys a glass of wine with dinner. Financial planning is a regular discussion with her partner.

Work life

As co-owner and a senior physiotherapist, Jeanette juggles clinical caseloads with the administrative demands of running a small practice. Her days are a mix of hands-on treatment, detailed note-taking in Cliniko, and crafting personalised exercise plans. She spends time reviewing patient progress, communicating updates via WhatsApp, and managing shared cloud documents. The pressure to maintain patient satisfaction and clinic reputation is constant, alongside ensuring her sole employee feels supported. She's constantly evaluating workflow efficiency to maximise patient outcomes and her own time.

Relationships

Jeanette is in a stable, long-term relationship with her partner, who provides emotional support and a grounding influence. She has a close circle of friends from university and her running club, with whom she shares her life's ups and downs. Her business partner is a trusted colleague and friend, and they rely on each other for professional advice and support. Her parents, living in the South East, are proud of her achievements but sometimes worry about her workload.

How they decide

Jeanette is a methodical and research-oriented decision-maker, especially concerning professional tools or significant personal investments. She weighs pros and cons carefully, seeks out evidence and testimonials, and often discusses options with her partner or business partner before committing. She values practicality and long-term benefit over quick fixes.

How they sound

Speaks with a clear, measured tone, often using precise language related to anatomy and rehabilitation. Her accent is standard Received Pronunciation with subtle Northern inflections. She avoids overly casual slang but is friendly and approachable. When discussing her work, she's articulate and passionate about patient outcomes, but can become slightly more reserved when discussing business finances. She tends to use phrases like 'essentially', 'in terms of', and 'the key thing is'.